Louisville, KY – Ok dear readers we need your help. One of the hardest things to do in this biz is fundraising but unfortunately it is a necessary evil. As such we at Louisville News have not spent much time worrying about it, we despise asking for monetary help from anyone because we realize how tough it is for most today.
That is one reason why we have never focused on raising money.
But it has come at a cost and accordingly we now are trying to raise $30,000, or as close as we can get anyway, to help take us to the next level.
Though it is a daunting task it is one we believe worth undertaking. Upgrading equipment, open records costs, overhead, time and energy, all cost money. We have grown bigger than we can pay for on our own. It is that simple.
While we have absorbed these costs for years on our own we simply cannot continue with that business model. Rather than seek ‘Angel investors’ or outside investors we have decided to take the issue to you.
Why you may ask?
One thing we have always prided ourselves on is being a truly independent voice that brings you the truth in reporting. We have involved ourselves, filed charges, and gained accountability for our community from elected leaders.
We have become a go to source across the country for many readers and/or listeners of our radio shows.
In short, we have done what you asked us to do so many years ago and we have done that without having to acquiesce to the powerful elite.
Here at Louisville News we not only report news but we also get involved in trying to make positive changes. Here are some of the things we have accomplished to date:
Jerry Abramson? We outed the poorer, blacker, older comments that mainstream used. Most without any credit given. We have held this Mayor under the microscope more than any mainstream outlet has ever done. Many believe this to be the reason Abramson opted not to run for a third term.
We filed charges, and defended them, against Jim King, and his daughter Judge Katie King, resulting in the largest fine in KREF history to date.
We filed charges against late former councilwoman Judy Green resulting in her impeachment.
We launched the campaign against the Kentucky Department of Fish and Wildlife and were instrumental in getting SB 64 passed.
We led the way in fighting for SB53, the semi open primary bill. Though the bill passed through the Senate easily our illustrious Democratic House refused to bring it to the floor. This fight made National news as CNN came in to do a story focusing on the plight of Independents being heard, led by Independent Ky’s own Michael Lewis, and made a mockery of KY thanks to Senator Juliann Carroll’s asinine comments.
We brought about the plight of Eric Garrett a whistleblower who was fired by Metro Government after using the Metro tipline. Of course Garrett was reinstated and won his lawsuit to the tune of $315,000.
We were instrumental, and continue to be, in outing the fallacies of MSD. This story is one that gets national attention and will continue to be a thorn in our side left to fight for some time to come. Rest assured we aren’t letting it die.
Louisville News and Politics, as well as, MyViewMatters Radio, has given a voice to anyone who sought it. We had literally every candidate for office on air that requested it.
The list is long and includes everyone from Senator Rand Paul, then Lt Gov. Dan Mongiardo, to local voices such as former candidates Mike Slaton, Jackie Green, and former Councilwoman Denise Bentley among others.
We have given voice to all Democrats, Republicans, Independents. You name it we covered it.
We have fought for inclusiveness such as those with the Fairness Campaign and Chris Hartman.
Most done while mainstream ignored it.
We have done this with no outside help at all and it is for this reason we prefer not to be controlled by outside investors if possible.
With outsiders financing the venture the independence we have fought for, and you asked for, would be jeopardized for profits.
Sure we could make great money, but what would be lost that you have come to expect and deserve from us in the process?
SO with that in mind we have decided to do two things:
One, be honest with you and ask for donations, and two, actively seek advertisers for our networks.
While we have avoided doing this for years the reality is that we need to expand and grow to keep up with demand. And that requires more money than we have to offer.
For anyone wishing to advertise on Louisville’s hottest media today contact us at (502)742-8519, or write to email@example.com for pricing info.
For those who are working on their advertising budgets now here are some things to think about.
Advertising online has many benefits
In today’s competitive marketplace one thing is becoming more clear now than ever before.
Traditional advertising just does not compare to online marketing.
Print media, such as local newspapers, are a dying breed because of the internet. Never before in our history has so much information been readily available at the touch of a fingertip. You can literally find anything you want within seconds or minutes versus flipping through a newspaper.
Online radio: Streaming radio has been available in all American made automobiles since 2010. With podcasting now available through Pandora and Stitcher radio for example, the two biggest names in podcasting, the consumer has even more options than the traditional radio audience for their listening habits.
MVM Radio has been part of the Stitcher family since 2012. As part of a leader in the online radio family we have an even bigger potential audience and we are able to compete with the best.
Radio is now an on demand high-profile way of listening to your favorite shows while traveling at any time you want. Talk radio is the fastest growing segment of this venue.
Internet radio follows the listener everywhere, in the home and on the highway. It is characterized by lower rates compared with other media, and little production costs enabling us to pass along those savings to you. In short you can advertise for pennies on the dollar compared to what you are now.
Website advertising: Millions of people surf the internet everyday seeking information. Advertising on a website ensures your business info gets seen 24 hours a day/7 days a week and optimizes use of your ad dollars.
With the advent of TiVo and DVR capabilities even traditional broadcast television advertising is losing ground to internet advertisers.
The following is from 2011 and shows just how wide the gap has become:
It has been estimated that by 2014 internet advertising will overtake even broadcast TV and become the number one market for advertising. Of course this will include more political ad spending as well.
Louisville News makes sense because we represent the best of both worlds. Website advertising and online radio.
By the numbers
While traditional advertising costs can reach hundreds of thousands of dollars quickly, with no way of knowing whether a potential customer has even heard your ad, we are affordable.
Our listeners consist of talk show, and opinionated news junkies who seek us out so you no longer have to worry about whether your ad is heard or not. They want to hear from you!
And, since our listeners and readers come from everywhere in the US, we are sure to reach others across the Country who may be interested in your business and willing to help. For you National advertisers that means your ad is heard in other markets you may be in for absolutely no additional cost.
Why Louisville News outlets
You will get more ‘bang for your buck.’ Mainstream ad buys are quickly becoming expensive for little to no gain. Millions are being wasted each year on these outlets and the message is not getting heard.
With today’s technology most people can skip your ad entirely and never hear it whether through the use of TiVo or DVR, in regard to broadcast TV, or because of podcasting availability in all new vehicles and online for all your favorite radio shows today.
Talk shows and opinion oriented media is the fastest growing segment of media today. As such Louisville News has grown to reach an audience in the thousands each and every month by focusing not only on the latest news and issues of the day in Louisville but in the Nation at large.
We blend fact and opinion creating an avenue that promotes discussion.
Additionally, most mainstream radio shows delete your ad in their later podcast presentations or charge you extra to include it.
Our shows replay in their entirety and our ads are never cut. This allows your ad to be heard forever to anyone who listens to a podcast episode later and extends the life of your ad beyond the traditional local ad buys at no additional cost.
Literally spending millions each year on traditional mainstream ad buys is wasted money.
Your money is spent with only the smallest fraction of hope that it will reach the audience you intend it to.
With most news and content coming from websites, and live or streaming podcast online radio, investing your ad dollars with Louisville News versus traditional broadcast outlets makes sense.
Additionally we never use ‘flash ads.’ Flash ads are ones where your ad is rotated in and out with other ads greatly decreasing the chance of being seen. We display your ad 24 hours a day/ 7 days a week with no break.
With fresh content and a captive audience your ad is sure to be seen or heard by our market.
Louisville News is also now accepting a limited number of candidate ads for the 2014 campaign as well.
With an online web presence that has six figure page views each and every month, and growing, plus a radio show that focuses on issues and candidates that airs in prime time at 7 pm Sunday – Thursday nights, you are sure to reach the voter with your targeted ad.
No more do you have to spend hundreds of thousands in the hope that someone will actually hear it.
Our listeners are actively wanting to hear from you.
For those who would like to help with your donation
We appreciate it, every little bit helps. Make your donation today by mailing it to:
7707 Trillium Drive
Louisville, KY 40258
Or you can call us at (502)742-8519
All I can say is thank you to each and every one of you for helping make us who we are.
Without each of you getting involved we would literally be nothing. It is your dedication that makes any of this possible. Challenging us to do more, and each of you seeking the truth, has been a great thing.
As you know there have been many successes but we need to move forward.
Now we are asking that you help us to grow and do more.
Together we make a difference……
Thanks for all you do.
Podcast: Play in new window
| Download (Duration: 1:15:33 — 17.3MB)